Technical audit and fixes
Rendering, status codes, canonicals, duplication, sitemaps, load behaviour and crawl waste, with the fixes implemented rather than listed.
SEO AND AEO
Get cited, not just crawled
Technical foundations, an information architecture that matches how people ask, and content structured so both search engines and answer engines can quote it.
Audit how my site is read
30 minutes with an engineer, no sales call
What this is
Written to be quoted, not just indexed
Search engines rank pages. Answer engines pick passages, attribute them to a source and drop the rest. Both start from the same base: a site that renders and loads cleanly, a structure that groups related topics, pages that answer a specific question in the first screen, and markup that states what the page is about. Answer engine visibility is influenced by that work, never purchased and never guaranteed by us or anyone else.
This is for you if
- Your pages appear in search results but the traffic never reaches anyone who could buy.
- Assistants summarise your category and name competitors while your site goes unmentioned.
- You publish regularly, and each new page competes with two older ones you forgot about.
This is not the right fit if the goal is ranking without changing the site. If the technical base, the structure and the content are all off limits, there is nothing left to work with, and any promise made on top of that would be dishonest.
Scope
What we build
Entity and topic map
What your business is, the topics you can credibly own, and one page per real question instead of several pages competing for the same one.
Structured data
Organisation, service, article and breadcrumb markup that matches what the page actually shows, validated rather than assumed.
Internal linking model
A defined relationship between hub and detail pages, so a new page inherits context instead of sitting alone.
Publishing standard
A written format for new pages: the question, the direct answer, the supporting detail, the markup and the links, so quality does not depend on who writes.
Monitoring both surfaces
Search performance tracked alongside checks on how answer engines describe and cite your topics, reviewed on a cadence.
How it goes
From invisible to cited
- 01
Audit and baseline
One to two weeks
Technical crawl, index state, existing coverage, and a recorded baseline of how answer engines currently describe your topics.
- 02
Architecture and markup
Two to four weeks
Topic map agreed, duplicates consolidated, technical fixes shipped, structured data and internal linking implemented.
- 03
Content standard in use
Three to six weeks
The publishing standard applied to a first set of pages, with your team writing alongside us so it survives after we stop.
- 04
Review cycle
Monthly, ongoing
Search and answer engine checks, gaps turned into a next page, and the standard adjusted by what is being cited.
Artefacts
What you receive
Written record
Technical audit with fixes marked as shipped
Entity and topic map
Publishing standard with page templates
Baseline record of answer engine mentions
On the site
Validated structured data per page type
Consolidated duplicate and competing pages
Internal linking model implemented
Sitemap and canonical hygiene
Ongoing
Search performance view
Answer engine citation checks on a cadence
Content queue ranked by question demand
Monthly review notes
Rankings and answer engine citations are influenced by this work. Neither is purchased and neither is guaranteed.
Related work
The rest of this line
Performance and paid media
Paid channels measured on qualified pipeline, not impressions.
Analytics and conversion
Clean measurement, then structured tests on the pages that decide deals.
Back up one level
Digital marketing
Search visibility, paid performance and the analytics that connect them to revenue.
Be found by search engines and quoted by answer engines.
Questions
Questions we get about SEO and AEO
Next step
Bring one question your buyers ask before they buy
Book a technical assessment
30 minutes with an engineer, no sales call